How do you tell a story in 90 seconds that you not only hear, but also feel?
That was exactly our approach for the editorial radio report on the all-electric MINI Aceman.
Instead of staging the production in the studio, we simply took it out on the road – directly during a two-hour test drive!
Everything you hear in the article is real:
– Live conversations between our presenters Jaqueline Belle & Bene Gutjan
– Authentic driving sounds – from the typical MINI go-kart feeling to the quiet whirring of the electric drive
– Six microphones in the car & on the presenters – so that we don’t miss a single detail
The result? A dynamic piece that conveys the real driving experience – unfiltered and straight from the MINI Aceman.
The editorial will be heard on around 40 private radio stations nationwide for three weeks.
More MINI? Not possible! – The new MINI Countryman!
MINI Germany’s radio campaign, which echoes across the country in the first two weeks of July, is all about the generous amount of space…
We are on the road a lot, at work, on vacation, in nature. No matter how we travel, if something happens to us, the ÖAMTC takes care of everything and protects us from high costs. Whether we have an accident, become seriously ill or our car breaks down, the ÖAMTC is always…
We are all always on the move, on foot, by bike, motorbike or car. No matter how we are traveling, if we have a breakdown, the club gets us going again and advises us on all mobility-related topics – so that we always keep moving.
