How do you tell a story in 90 seconds that you not only hear, but also feel?
That was exactly our approach for the editorial radio report on the all-electric MINI Aceman.
Instead of staging the production in the studio, we simply took it out on the road – directly during a two-hour test drive!
Everything you hear in the article is real:
– Live conversations between our presenters Jaqueline Belle & Bene Gutjan
– Authentic driving sounds – from the typical MINI go-kart feeling to the quiet whirring of the electric drive
– Six microphones in the car & on the presenters – so that we don’t miss a single detail
The result? A dynamic piece that conveys the real driving experience – unfiltered and straight from the MINI Aceman.
The editorial will be heard on around 40 private radio stations nationwide for three weeks.
When Knecht Ruprecht doesn’t come “from out of the forest”, but in a good mood from the MINI Partner – then it’s clear: Christmas will be sporty this year!
In our new radio spot for MINI Germany…
Just like in the game – but real! Our new radio spots for the “Herzwerker” initiative.
For the “Herzwerker” initiative of the Bavarian State Ministry for Family, Labor and Social Affairs, we created a series of radio spots to inspire young people in Bavaria and career changers for social, future-proof professions.
When it gets cold outside, it’s all about the little things in the car – antifreeze, oil, AdBlue, tires, battery … and of course: safety. In our new radio spot for the BMW Group’s “Safely into Winter” campaign, it turns into a charming exchange of blows between a couple
