How do you tell a story in 90 seconds that you not only hear, but also feel?
That was exactly our approach for the editorial radio report on the all-electric MINI Aceman.
Instead of staging the production in the studio, we simply took it out on the road – directly during a two-hour test drive!
Everything you hear in the article is real:
– Live conversations between our presenters Jaqueline Belle & Bene Gutjan
– Authentic driving sounds – from the typical MINI go-kart feeling to the quiet whirring of the electric drive
– Six microphones in the car & on the presenters – so that we don’t miss a single detail
The result? A dynamic piece that conveys the real driving experience – unfiltered and straight from the MINI Aceman.
The editorial will be heard on around 40 private radio stations nationwide for three weeks.
A warning chime in the cockpit, a service due, a BMW with over 5 years on the odometer—and the question: Should I drive to BMW now, or go for something cheaper?
The answer: Both!
Because with BMW Service 5+, BMW models that are five years old or older…
Three voices, three perspectives, one common goal: making help audible.
For the “Violence against women” hotline campaign, we produced three radio spots that depict the different realities of how women experience violence…
The quaint Bavarian farmer and his little daughter, a real “Gscheidhaferl”, talk on their farm about why the Goldsteig cheese tastes so good to the whole family: Because of the all-natural milk from…
