With a range of up to 912 kilometers in the new BMW i3 and ultra-fast charging, distance is no longer an issue.
The creative challenge: Not just communicating a technical innovation, but making it an emotional experience.

Our idea: An acoustic journey through locations far apart from one another. From the soothing sound of the ocean on the beach, through the unspoiled nature of the Alps, straight into the vibrant nightlife of a metropolis. Not many words, but plenty to let your imagination run wild.

Sound design is at the creative heart of it all. Diverse soundscapes, dynamic BMW i3 driving sounds, and carefully crafted ambient sounds make places and distances blend together in a matter of seconds. This transforms an impressive range into a sense of unprecedented performance and driving pleasure.

The result: A radio commercial that doesn’t just talk about range—it makes it audible. And it shows how technical facts can be transformed into genuine emotions through creative storytelling.

The creative idea and implementation of this radio spot came from just GmbH.