How do you tell a story in 90 seconds that you not only hear, but also feel?
That was exactly our approach for the editorial radio report on the all-electric MINI Aceman.
Instead of staging the production in the studio, we simply took it out on the road – directly during a two-hour test drive!
Everything you hear in the article is real:
– Live conversations between our presenters Jaqueline Belle & Bene Gutjan
– Authentic driving sounds – from the typical MINI go-kart feeling to the quiet whirring of the electric drive
– Six microphones in the car & on the presenters – so that we don’t miss a single detail
The result? A dynamic piece that conveys the real driving experience – unfiltered and straight from the MINI Aceman.
The editorial will be heard on around 40 private radio stations nationwide for three weeks.
You think you can’t fit much into a MINI? Then you haven’t heard our new radio spot yet!
An entire weekend trip for two friends disappears into the trunk – including mountain bike, tent, field hockey equipment and much more.
The leasing rate and fully comprehensive insurance for the new MINI Cooper are so unbeatable that the two friends in the radio commercial are not allowed to say it out loud!
And what you’re not allowed to say in public is beeped out on the radio. But not with the familiar and somehow annoying 1 kHz tone, but…
The leasing rate and fully comprehensive insurance for the new MINI Cooper are so unbeatable that the two friends in the radio commercial are not allowed to say it out loud!
And what you’re not allowed to say in public is beeped out on the radio. But not with the familiar and somehow annoying 1 kHz tone, but…
