Just like in the game – but real! Our new radio spots for the “Herzwerker” initiative.

For the “Herzwerker” initiative of the Bavarian State Ministry for Family, Labor and Social Affairs, we created a series of radio spots to inspire young people in Bavaria and career changers for social, future-proof professions.

Under the motto “Like in a game – but real”, the commercials pick up on the world of gaming – with its dynamics, team spirit and the feeling of achieving something together.

Three spots – three Herzwerker worlds:
– Hide and seek becomes a great adventure for the little ones in the daycare center!
– Real team spirit is created at the campfire in the youth welfare center!
– The curb becomes a level-up moment in online gaming in the disability welfare center!

It’s always about commitment, responsiveness and real cooperation – just like in the game, but real.