When it gets cold outside, it’s all about the little things in the car – antifreeze, oil, AdBlue, tires, battery … and of course: safety.

In our new radio spot for the BMW Group ‘s “Getting through winter safely” campaign, this turns into a charming exchange of blows between a couple – with a sympathetic wink and plenty of drive.

In 30 seconds, the radio spot shows how attention, interest, desirability and CTA are humorously intertwined and how BMW’s service promise is put in a nutshell: Relax. We care.

We worked with outstanding actors, a playfully staged dialog and authentic BMW sound effects – so that the spot Getting through winter safely” is “safe” in the ear!

The creative idea and realization of this entertaining radio spot came from just GmbH in Munich.