There are those seconds in road traffic when everything is decided. A brief hint, a sudden obstacle – and the question: Am I reacting fast enough?

The idea behind this radio spot: to make the pioneering driving assistance systems of the BMW iX3 an emotional experience. Instead of data and functions, we talk about a feeling – the reassuring knowledge that we are not reacting alone.

The BMW iX3 recognizes potential dangers at an early stage and helps the driver to avoid them with confidence. With BMW Symbiotic Drive, driver and vehicle merge into a single unit. The car thinks for itself without imposing itself.

A new understanding of driving pleasure: not just dynamic, but noticeably more intelligent.

The creative idea and production of this radio commercial came from just GmbH.