MINI // Cooper Weeks “Family” radio spot

You can’t choose your family? Yes, you can with MINI!
Our new radio spot shows how easy it is to become part of the MINI family – at the MINI Cooper Weeks!
Because there are top leasing offers for the MINI Cooper 3-door, 5-door and the convertible!

In the commercial, a woman and a man are talking about an upcoming family celebration. Sounds like stress? Not if MINI is invited!

The creative idea and realization of this entertaining radio spot came from just GmbH in Munich.

Just listen to it...

  • Client: MINI Germany
  • Agency & Production: just GmbH
  • Creative Director & Director: Christian Geisler
  • Producer: Kevin Tuleweit
  • Off-speaker: Marios Gavrilis
  • Story speakers: Leslie-Vanessa Lill + Bene Gutjan
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MINI // Radio spot MINI to the MAX

You think you can’t fit much into a MINI? Then you haven’t heard our new radio spot yet!
An entire weekend trip for two friends disappears into the trunk – including mountain bike, tent, field hockey equipment and much more.

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23. April 2025