You can’t choose your family? Yes, you can with MINI!
Our new radio spot shows how easy it is to become part of the MINI family – at the MINI Cooper Weeks!
Because there are top leasing offers for the MINI Cooper 3-door, 5-door and the convertible!
In the commercial, a woman and a man are talking about an upcoming family celebration. Sounds like stress? Not if MINI is invited!
The creative idea and realization of this entertaining radio spot came from just GmbH in Munich.
“Mom … how much longer?”
Everyone who has ever traveled with children in the back seat knows this phrase.
This is exactly where our new radio spot for the BMW iX3 comes in. While the son in the back seat whines and asks for the next break, the mother at the wheel remains completely relaxed. And why not?
There are those seconds in road traffic when everything is decided. A brief hint, a sudden obstacle – and the question: Am I reacting fast enough?
The idea behind this radio spot: to make the pioneering driving assistance systems of the BMW iX3 an emotional experience. Instead of data and functions…
Sometimes the best creative idea lies in a saying we all know:
“Boy, boy!” – an exclamation full of amazement and recognition.
This is exactly where our concept for our new BMW radio spot about young used cars comes in…