“Mom, how much longer?“

Everyone who has ever traveled with children in the back seat knows this phrase.

This is exactly where our new radio spot for the BMW iX3 comes in. While the son in the back seat whines and asks for the next break, the mother at the wheel remains completely relaxed. And why not?

With a range of up to 805 kilometers (according to WLTP) and up to 372 kilometers after just 10 minutes of quick charging, long journeys are transformed into superior serenity – according to the motto:

“Wow … it’s really boring!”
“Nope, … fully electric!”

With a wink, the commercial shows that electromobility is not a compromise, but freedom. More range. More flexibility. More peace and quiet in the back seat.

The creative idea and production of this radio commercial came from just GmbH.