The leasing rate and fully comprehensive insurance for the new MINI Cooper are so unbeatable that the two friends in the radio commercial are not allowed to say it out loud!
And what you are not allowed to say in public is played out on the radio. But not with the familiar and somehow annoying 1 kHz sound, but in a surprising way! Want to bet that the MINI SMILE range will put a smile on your face?
The creative concept and production of this “award-winning” leasing radio spot for MINI was handled by just GmbH from Munich.
Sometimes the best creative idea lies in a saying we all know:
“Boy, boy!” – an exclamation full of amazement and appreciation.
This is exactly where our concept for our new BMW radio spot about young used cars comes in…
You think you can’t fit much into a MINI? Then you haven’t heard our new radio spot yet!
An entire weekend trip for two friends disappears into the trunk – including mountain bike, tent, field hockey equipment and much more.
