BAFzA // Radio spot “Help hotline – violence against women”
Three voices, three perspectives, one common goal: making help audible.
For the “Violence against women” hotline campaign, we produced three radio spots that depict the different realities of how women experience violence…
Goldsteig // Radio spot “Family duo”
The quaint Bavarian farmer and his little daughter, a real “Gscheidhaferl”, talk on their farm about why the Goldsteig cheese tastes so good to the whole family: Because of the all-natural milk from…
BMW iX3 // Radio spot “How much longer?”
“Mom … how much longer?”
Everyone who has ever traveled with children in the back seat knows this phrase.
This is exactly where our new radio spot for the BMW iX3 comes in. While the son in the back seat whines and asks for the next break, the mother at the wheel remains completely relaxed. And why not?
BMW iX3 // Radio spot “Good reaction”
There are those seconds in road traffic when everything is decided. A brief hint, a sudden obstacle – and the question: Am I reacting fast enough?
The idea behind this radio spot: to make the pioneering driving assistance systems of the BMW iX3 an emotional experience. Instead of data and functions…
BMW // Radio commercial for young used cars “Junge, Junge”
Sometimes the best creative idea lies in a saying we all know:
“Boy, boy!” – an exclamation full of amazement and recognition.
This is exactly where our concept for our new BMW radio spot about young used cars comes in…
MINI // Radio spot for young used cars “I come from the MINI partner”
When Knecht Ruprecht doesn’t come “from out of the forest”, but in a good mood from the MINI Partner – then it’s clear: Christmas will be sporty this year!
In our new radio spot for MINI Germany…
Herzwerker // Radio spot “Like in the game – but real.”
Just like in the game – but real! Our new radio spots for the “Herzwerker” initiative.
For the “Herzwerker” initiative of the Bavarian State Ministry for Family, Labor and Social Affairs, we created a series of radio spots to inspire young people in Bavaria and career changers for social, future-proof professions.
BMW // Radio spot “Getting through winter safely”
When it gets cold outside, it’s all about the little things in the car – antifreeze, oil, AdBlue, tires, battery … and of course: safety. In our new radio spot for the BMW Group’s “Safely into Winter” campaign, it turns into a charming exchange of blows between a couple
MINI // Radio spot MINI to the MAX
You think you can’t fit much into a MINI? Then you haven’t heard our new radio spot yet!
An entire weekend trip for two friends disappears into the trunk – including mountain bike, tent, field hockey equipment and much more.
MINI // Cooper Weeks “Family” radio spot
The leasing rate and fully comprehensive insurance for the new MINI Cooper are so unbeatable that the two friends in the radio commercial are not allowed to say it out loud!
And what you’re not allowed to say in public is beeped out on the radio. But not with the familiar and somehow annoying 1 kHz tone, but…