We are on the road a lot, at work, on vacation, in nature. No matter how we travel, if something happens to us, the ÖAMTC takes care of everything and protects us from high costs. Whether we have an accident, become seriously ill or our car breaks down, the ÖAMTC is always by our side and makes sure we get home safely. Here the radio spot complements the TV spot just produced.
“Mom … how much longer?”
Everyone who has ever traveled with children in the back seat knows this phrase.
This is exactly where our new radio spot for the BMW iX3 comes in. While the son in the back seat whines and asks for the next break, the mother at the wheel remains completely relaxed. And why not?
“Mom … how much longer?”
Everyone who has ever traveled with children in the back seat knows this phrase.
This is exactly where our new radio spot for the BMW iX3 comes in. While the son in the back seat whines and asks for the next break, the mother at the wheel remains completely relaxed. And why not?
There are those seconds in road traffic when everything is decided. A brief hint, a sudden obstacle – and the question: Am I reacting fast enough?
The idea behind this radio spot: to make the pioneering driving assistance systems of the BMW iX3 an emotional experience. Instead of data and functions…