We are on the road a lot, at work, on vacation, in nature. No matter how we travel, if something happens to us, the ÖAMTC takes care of everything and protects us from high costs. Whether we have an accident, become seriously ill or our car breaks down, the ÖAMTC is always by our side and makes sure we get home safely. Here the radio spot complements the TV spot just produced.
There are those seconds in road traffic when everything is decided. A brief hint, a sudden obstacle – and the question: Am I reacting fast enough?
The idea behind this radio spot: to make the pioneering driving assistance systems of the BMW iX3 an emotional experience. Instead of data and functions…
Sometimes the best creative idea lies in a saying we all know:
“Boy, boy!” – an exclamation full of amazement and recognition.
This is exactly where our concept for our new BMW radio spot about young used cars comes in…
When Knecht Ruprecht doesn’t come “from out of the forest”, but in a good mood from the MINI Partner – then it’s clear: Christmas will be sporty this year!
In our new radio spot for MINI Germany…