We are all always on the move, on foot, by bike, motorbike or car. No matter how we are traveling, if we have a breakdown, the club gets us going again and advises us on all mobility-related topics – so that we always keep moving. The radio spot runs parallel to the TV spot just produced.
Three voices, three perspectives, one common goal: making help audible.
For the “Violence against women” hotline campaign, we produced three radio spots that depict the different realities of how women experience violence…
The quaint Bavarian farmer and his little daughter, a real “Gscheidhaferl”, talk on their farm about why the Goldsteig cheese tastes so good to the whole family: Because of the all-natural milk from…
“Mom … how much longer?”
Everyone who has ever traveled with children in the back seat knows this phrase.
This is exactly where our new radio spot for the BMW iX3 comes in. While the son in the back seat whines and asks for the next break, the mother at the wheel remains completely relaxed. And why not?