Imagine: It’s summer. You are at the lake. Finally free, heat-free, worry-free and now also deliciously sugar-free! With the new lemonades Vita Caribic and Vita Brazil from Vita Cola.

The new BMW 2 Series Gran Coupé catches your eye, gets your pulse racing and inspires you every second. In the radio spot, this driving pleasure was implemented with a dramatic sound design, driving music and the distinctive voice of actor Rene Oltmanns.

Lichtenauer Mineralquellen has won the singer Clueso for the revival of the “Vita Cola” brand and the new product “Vita Energy”. When a quirky cinema projectionist tries to persuade him to appear as a “drinks seller”, Clueso does it his own way: with his hit “Freidreh”!