At one with your energy. In tune with your personality. At one with your life.

Three statements, one message: The new BMW 1 Series adapts not only to your driving style, but also to your life. Sporty, unique, and a joy to drive.

That’s exactly the idea behind our new radio commercial for BMW. The challenge: How do you convey dynamism, sporty design, and personality in just 30 seconds?

Our answer: Through a dynamic interplay of music, speech, and authentic sound design. The recurring tagline “One with …” brings together different attitudes toward life into a clear message: The BMW 1 Series is as versatile as the people who drive it.

What makes this production special: To ensure the most authentic sound experience possible, we worked with a film sound engineer to record the original driving sounds of the BMW 1 Series specifically for this project. From a sporty takeoff to dynamic cornering—authentic BMW sound for true driving pleasure.

The creative idea and implementation of this radio spot came from just GmbH.