{"id":27041,"date":"2025-10-21T07:58:00","date_gmt":"2025-10-21T07:58:00","guid":{"rendered":"https:\/\/just-online.de\/mini-radio-spot-mini-to-the-max-copy\/"},"modified":"2026-04-21T11:48:01","modified_gmt":"2026-04-21T11:48:01","slug":"mini-radio-spot-mini-to-the-max-copy","status":"publish","type":"post","link":"https:\/\/just-online.de\/en\/mini-radio-spot-mini-to-the-max-copy\/","title":{"rendered":"BMW \/\/ Radio spot &#8220;Getting through winter safely&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27041\" class=\"elementor elementor-27041 elementor-27040\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fcd2f0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fcd2f0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63aa51f3\" data-id=\"63aa51f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf3fe37 elementor-hidden-desktop elementor-widget elementor-widget-spacer\" data-id=\"cf3fe37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f254c2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f254c2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2702ea9\" data-id=\"2702ea9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aadf402 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"aadf402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BMW \/\/ Radio spot &#8220;Getting through winter safely&#8221;<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788e0fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"788e0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d5b7840\" data-id=\"d5b7840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-406920b elementor-widget elementor-widget-image\" data-id=\"406920b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/just-online.de\/wp-content\/uploads\/2020\/06\/bmw.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-24485\" alt=\"\" srcset=\"https:\/\/just-online.de\/wp-content\/uploads\/2020\/06\/bmw.png 1280w, https:\/\/just-online.de\/wp-content\/uploads\/2020\/06\/bmw-300x169.png 300w, https:\/\/just-online.de\/wp-content\/uploads\/2020\/06\/bmw-1024x576.png 1024w, https:\/\/just-online.de\/wp-content\/uploads\/2020\/06\/bmw-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-706bc163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"706bc163\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48d84e3b\" data-id=\"48d84e3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c2787 elementor-widget elementor-widget-text-editor\" data-id=\"59c2787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\">When it gets cold outside, it&#8217;s all about the little things in the car &#8211; antifreeze, oil, AdBlue, tires, battery &#8230; and of course: safety.<\/span><\/p>\n<p><span style=\"color: #333333;\"><br>In our new <b>radio spot<\/b> for the <b>BMW Group<\/b> &#8216;s <b>&#8220;Getting through winter safely&#8221; campaign<\/b>, this turns into a charming exchange of blows between a couple &#8211; with a sympathetic wink and plenty of drive.<\/span><\/p>\n<p><span style=\"color: #333333;\"><br>In 30 seconds, the radio spot shows how attention, interest, desirability and CTA are humorously intertwined and how <b>BMW&#8217;s service promise<\/b> is put in a nutshell:  <b>Relax. We care.<\/b><\/span><\/p>\n<p><span style=\"color: #333333;\"><br>We worked with outstanding actors, a playfully staged dialog and authentic BMW sound effects &#8211; so that the spot Getting through winter safely&#8221; is &#8220;safe&#8221; in the ear!<br><br>The creative idea and realization of this entertaining radio spot came from just GmbH in Munich.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-86f1e7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86f1e7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-863ee73\" data-id=\"863ee73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acdc4aa elementor-widget elementor-widget-spacer\" data-id=\"acdc4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c29068 elementor-widget elementor-widget-heading\" data-id=\"5c29068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Just listen to it...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be39b02 elementor-widget elementor-widget-wp-widget-media_audio\" data-id=\"be39b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-media_audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<audio class=\"wp-audio-shortcode\" id=\"audio-27041-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/just-online.de\/wp-content\/uploads\/2025\/10\/FB02_2025_BMW_FS_Sicher_30sek.mp3?_=1\" \/><source type=\"audio\/mpeg\" src=\"https:\/\/just-online.de\/wp-content\/uploads\/2025\/10\/FB02_2025_BMW_FS_Sicher_30sek.mp3?_=1\" \/><a href=\"https:\/\/just-online.de\/wp-content\/uploads\/2025\/10\/FB02_2025_BMW_FS_Sicher_30sek.mp3\">https:\/\/just-online.de\/wp-content\/uploads\/2025\/10\/FB02_2025_BMW_FS_Sicher_30sek.mp3<\/a><\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065cd11 elementor-widget elementor-widget-spacer\" data-id=\"065cd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-038aaa0\" data-id=\"038aaa0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1f02b4 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c1f02b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.bmw.de\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Client: BMW Group, Customer Journey Operations BMW Germany<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Agency &amp; Production: just GmbH<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creative Director &amp; Director: Christian Geisler<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Producer: Kevin Tuleweit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Story speakers: Laura Preiss, Oliver Scheffel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Off-speaker: Alexander Brem<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sound design &amp; mixing: Holger Heldmann<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0397d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0397d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2924d8\" data-id=\"b2924d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9bd9fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9bd9fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb22a4d\" data-id=\"eb22a4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a129fe7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a129fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/just-online.de\/category\/referenzen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d8cdfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39d8cdfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-547fb107\" data-id=\"547fb107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When it gets cold outside, it&#8217;s all about the little things in the car &#8211; antifreeze, oil, AdBlue, tires, battery &#8230; and of course: safety. In our new radio spot for the BMW Group&#8217;s &#8220;Safely into Winter&#8221; campaign, it turns into a charming exchange of blows between a couple<\/p>\n","protected":false},"author":1,"featured_media":24485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-27041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio-spot"],"acf":[],"_links":{"self":[{"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/posts\/27041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/comments?post=27041"}],"version-history":[{"count":8,"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/posts\/27041\/revisions"}],"predecessor-version":[{"id":27495,"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/posts\/27041\/revisions\/27495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/media\/24485"}],"wp:attachment":[{"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/media?parent=27041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/categories?post=27041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/just-online.de\/en\/wp-json\/wp\/v2\/tags?post=27041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}